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“Fashion is for confidence,find yours”
Every human deserves to be the themselves. Disover Luxury by IVANA. Created because of a wish to be able to be yourself. Developed to inspire others. Discover our new products, read our story and stay updated.
“Dare to be yourself”
My name is Ivana; founder of Luxury by IVANA. Born in former Yugoslavia. I traveled with my mother with the hope of having a better future in The Netherlands.
Work, that's what my life was all about. I worked my way through college, eventually in 2001 I received my college degree. I started working at side jobs, became a manager and then I ran my own successful businesses. I noticed that the success didn't give me satisfaction. Although I had a lot of succes in my business life, I was still searching for the answer to the question "what makes me happy?"